How it works

Plain English, four steps, no mystery

You should never have to take a marketer's word for it. Here is exactly what happens, in the order it happens, and what you get at each stage. The first step is free and its whole job is to tell you what you are losing, which is worth knowing even if you stop there.

The four steps

The leak check

Free, and yours to keep. We search the way your patients do, call your practice as a new patient would, and look at your site on a phone. Then we show you where inquiries are being lost.

The 90 day plan

One page. What we fix first, what it should be worth, what we need from you (usually about an hour of your time in total).

We do the work

Listings, reviews, pages, speed, tracking, follow up. You approve the words that go out in your name. We handle everything else.

You see the score

Each month: calls, forms, booked patients, and what each new patient cost. Fifteen minutes on a call, then back to dentistry.

The work itself

What we are actually doing between those calls

Getting you in the map results

Most new patients pick from the three practices in the map box at the top of Google. We get your listing complete, categorised properly, photographed, reviewed and consistent everywhere else your practice is listed.

Pages for the treatments you want more of

Implants, aligners, veneers, emergencies, kids. Each gets a page that answers the real questions: does it hurt, what does it cost, how long does it take, can I pay monthly.

Reviews on a steady drip

A simple routine your team can run in seconds at checkout, so reviews arrive every week instead of in one suspicious burst every two years.

Making the phone the easy option

Click to call everywhere, a booking request form that works with one thumb, and an alert to the front desk the second an inquiry lands.

Catching the ones who slip

Missed call texts, inquiry follow up, and reactivation messages to patients who have not been in for two years. The cheapest new patients you will ever get are the ones you already know.

Counting honestly

Every call and form tracked back to where it came from. When something is not paying its way, we tell you and we change it.

What we need from you

About an hour, and permission to be honest

  • Access to your existing listings and website (you keep ownership of everything)
  • A short chat about which treatments you want more of, and which you do not
  • Ten minutes a month to approve anything published in your name
  • A front desk willing to try a simple review routine
What we will not do

The things that give this industry a bad name

  • Lock you into a twelve month contract
  • Report on "impressions" when you asked about patients
  • Hold your website or listings hostage if you leave
  • Buy fake reviews or make claims that break advertising rules
  • Take on the practice down the road next quarter

Start with the free leak check

It takes us one business day and costs you nothing. Worst case you get a clear list of fixes you can hand to anyone.

Get my free leak check

Usually back to you within one business day.

Get my free leak check
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