Straight answers about marketing a dental practice
80 guides written for practice owners, not for marketers. No jargon, no fluff, and nothing you need a marketing degree to use. The most useful of them also come in a New York and a Chicago edition.
Every guide for practice owners
Winning Back the Patients Who Drifted Away
Reactivating dental patients without spamming the list: how to sort it, what to say to somebody who has not been in three years, and how to space the contact.
New PatientsThe Use It or Lose It Campaign That Fills December
How to run an end of year dental benefits reminder that informs patients instead of pressuring them, starting in October so December is not a scramble.
Getting FoundGoogle Ads for Dentists Without Burning the Budget
Match types, negative keywords, landing pages and call tracking: the settings that decide whether Google Ads for dentists produces patients or just clicks.
Treatment GrowthWhere Specialist Referrals Actually Come From
Dental specialist referral marketing without buying lunch every week: what referring dentists actually want, and how to notice when a referrer goes quiet.
New PatientsRecall Systems That Actually Fill the Hygiene Diary
A dental hygiene recall system that fills the schedule: pre booking at the chair, a clean list, a text then call sequence, and what an empty hour costs.
Treatment GrowthMarketing an Orthodontic Practice
Orthodontic marketing is three jobs, not one: parents, adult patients and referring dentists. How each one behaves and how to split a budget between them.
New PatientsA Year of Dental Marketing, Month by Month
A practical dental marketing calendar: what to run in each quarter, why benefits and school terms drive demand, and the work that is not seasonal at all.
Running the PracticeWhen a Bad Review Lands
How to reply to a negative dental review without breaching HIPAA, what never to write, and the steps that limit the damage in the days afterward.
New PatientsWhy Patients Say No, and What It Is Not
Dental treatment plan acceptance rarely turns on price alone. Here is what patients are really refusing, and how the conversation and the estimate change it.
Working With an AgencyHow to Choose a Marketing Agency for Dentists (Without Getting Burned)
Choosing a marketing agency for dentists is easier once you know what to ask. Here are the questions, the red flags, and the contract terms to check first.
Running the PracticeCompeting With the Chain That Just Opened Nearby
Where a corporate dental chain is genuinely strong, where it structurally cannot follow you, and what an independent practice should do in the first month.
Getting FoundMarketing Yourself as an Associate Dentist
How to build a following inside a practice you do not own: what to agree with the owner first, what to build in your own name, and what travels with you.
New PatientsPatient Referral Programs Done Properly
A dental referral program without paying for names: what the rules allow, when to ask, how to thank people, and how to track where patients really came from.
Treatment GrowthExplaining Gum Treatment So It Does Not Sound Like an Upsell
Deep cleaning sounds like a sales tactic to patients who feel fine. How to explain periodontal treatment so the numbers, not the dentist, do the arguing.
Getting FoundMoving Your Practice Without Losing Your Rankings
The order to change things in when your dental practice address changes, and the mistakes that quietly erase years of local search visibility after a move.
Running the PracticeOpening a Second Location Without Cannibalizing the First
How far apart a second dental location should be, whether to share a name, and the website and local search decisions that decide if it stands on its own.
Treatment GrowthFull Arch and Denture Patients, and How They Search
Denture marketing for dentists: the three very different patients hiding behind one word, what each of them fears, and the page that answers them.
Working With an AgencyDoing Your Marketing In House Versus Hiring It Out
An honest comparison of cost, speed and risk for a single dental practice deciding between an in house marketing person and an outside agency.
Getting FoundDental SEO Explained in Plain English
Dental SEO without the jargon: what it actually means, how Google decides which practice to show, and the things that genuinely move your listing up.
New PatientsThe First Visit That Makes Somebody Tell Their Friends
The new patient experience that creates referrals is built from small moments: the confirmation, the first five minutes, the money talk and the handoff.
Getting FoundVoice Search and the Dentist Near Me Question
Spoken searches are longer, more conversational and more urgent than typed ones. What that means for the copy on a dental practice website.
Running the PracticeThe First Ninety Days After Buying a Dental Practice
What to do in the first ninety days after a dental practice acquisition to keep the patient list you paid for, and when changing the name is worth the risk.
Working With an AgencyMarketing Contract Terms That Should Worry You
Who owns your website, accounts and data when the relationship ends, plus notice periods and exclusivity terms worth negotiating before you sign anything.
Treatment GrowthSleep Apnea Appliances, a Quiet Growth Area
Dental sleep apnea marketing rarely starts with a search. Where these patients come from, the medical relationships involved, and realistic expectations.
Getting FoundAI Answers Are Changing How Patients Find Dentists
When an AI answers the search instead of listing ten links, what changes for a dental practice, and the practical steps worth taking now rather than later.
New PatientsCutting No Shows Without Charging Fees
Reduce dental no shows with reminder timing, confirmation wording and short notice lists, and know which appointments genuinely need a deposit instead.
Running the PracticeYour Team Is Your Marketing Budget's Biggest Variable
Two practices spend the same on ads in the same town and get different results. The difference is usually the team, and here is where it shows up.
Working With an AgencyThe Four Numbers to Demand From Any Marketing Agency
Most dental marketing reports measure activity, not patients. Here are the four numbers that prove the work, and the metrics that are just decoration.
Treatment GrowthReaching Patients Who Are Too Frightened to Come In
Sedation dentistry marketing works when it speaks to fear honestly. What anxious patients search for, what to publish, and how the first call decides it.
Getting FoundBlog Topics That Bring Patients, Not Just Traffic
How to choose dental blog topics by patient intent instead of by what is easy to write, with the four question types that lead to booked appointments.
Getting FoundSEO for Dentists: What Actually Brings New Patients
Not all SEO for dentists pays off. Here is what genuinely fills the diary, what quietly wastes money, and how to tell the difference before you spend more.
New PatientsWhy Five Minutes Decides Who Gets the Patient
Speed to lead in a dental practice: what happens to an inquiry left until tomorrow, and a response system a busy front desk can actually run every day.
Getting FoundOne Page Per Treatment, and Why It Works
Why a single services page loses to individual treatment pages, what belongs on each one, and how many a dental practice actually needs to build.
Running the PracticeHiring a Front Desk Who Can Actually Book
How to hire a dental receptionist who converts calls into appointments, including the phone test, the interview questions, and the first ninety days.
Getting FoundRebranding a Practice Without Losing What You Have Built
How to rename a dental practice after a partnership change or acquisition without losing your search rankings, in the order the changes have to happen.
Treatment GrowthCosmetic Consultations That Turn Into Treatment
How to run a cosmetic dentistry consultation that ends in treatment: pricing the visit, using photography properly, and the follow up that decides the case.
Getting FoundWhat Actually Moves a Practice Up in Google Maps
Proximity, prominence and relevance explained without jargon, plus which Google Maps ranking levers a dental practice owner can actually control this quarter.
New PatientsContact Forms That Do Not Lose Patients
A dental website contact form loses patients through field count, vague wording and slow follow up. What to ask, what to cut, and what to do after submit.
Running the PracticeRaising Dental Fees Without Losing Patients
When to raise dental fees, how much, which patients actually notice, and the front desk wording that keeps a fee increase from turning into cancellations.
Treatment GrowthBeing the Practice That Answers at Eight in the Morning
Same day dental appointments change how a practice is seen locally. How to hold emergency slots, say it plainly online, and answer when it matters.
Getting FoundHow Long Dental SEO Takes to Work, Stage by Stage
An honest timeline for dental SEO: what moves in weeks, what takes months, what takes a year, and how to tell at eight weeks whether it is working.
Getting FoundDuplicate and Fake Google Listings Near Your Practice
How duplicate and fake Google listings appear near a dental practice, what they do to your map ranking, and the process for getting them merged or removed.
Working With an AgencyWhat a Dental Marketing Agency Should Actually Do For You Every Month
Wondering what your dental marketing agency does all month? Here is the work that should happen, the reporting you deserve, and the busywork to question.
Getting FoundWhich Dental Directories Are Worth Your Time
Not every dental directory earns its place. Which listings still carry weight, which are a waste of money, and how to audit the ones you are in.
Treatment GrowthCompeting With Mail Order Aligners
Mail order aligners are not beating dentists on quality. Here is what those patients are really buying, and how to answer it without sneering at them.
Getting FoundCore Web Vitals Without the Jargon
The three Core Web Vitals explained for dental practice owners: what each one measures, what breaks them on a practice site, and what to ask a developer.
Running the PracticeDropping a PPO Without Losing Half Your List
How to model dropping a dental PPO before you send the notice, what to tell patients, and what attrition and collections usually look like in year one.
New PatientsOnline Booking: Worth It, or a Diary Full of Chaos
Online booking for a dental practice wins the patients who will not call, and wrecks the schedule if you publish everything. Here are the rules to set first.
Getting FoundWhy Your Address Has to Match Everywhere
Name, address and phone drift across listings after a move or rebrand. What that costs a dental practice in map rankings, and how to clean it up.
Treatment GrowthGetting Implant Cases Accepted, Not Just Inquired About
Most implant inquiries never become treatment. Here is where dental implant case acceptance breaks down, and the fixes that move plans onto the schedule.
Running the PracticeIn House Dental Membership Plans, and Whether Yours Would Pay
How an in house dental membership plan works, how to price it off your own fee schedule, and how to tell after a year whether it actually paid.
Getting FoundDental Website Accessibility and the ADA, in Plain English
What ADA website accessibility asks of a dental practice, the failures that show up on almost every practice site, and how to check yours this week.
New PatientsWhat Your Front Desk Should Say in the First Thirty Seconds
A dental phone script for new patient calls: the opening line, the order of questions, the four that lose the booking, and how to end with a time held.
Getting FoundSchema Markup for Dental Websites, in Plain English
What schema markup does for a dental website, which types a practice needs, the review rule that gets sites in trouble, and how to check yours.
Working With an Agency9 Dental Marketing Mistakes That Quietly Cost You New Patients
The most expensive dental marketing mistakes are the quiet ones: missed calls, stale listings, no tracking. Here are nine to check in your practice this week.
Getting FoundYour Google Business Profile Is Your Second Front Door
A plain English guide to Google Business Profile for dentists: what to fill in, which photos matter, and the ten minutes a week that keeps it working.
Getting FoundLocal SEO for Dental Practices: How to Win the Map Results
Local SEO for dental practices, without the jargon: how the map results are decided, what you can actually change, and the order to do it in for new patients.
Getting FoundHow to Rank for Dentist Near Me
Patients type dentist near me every day. Here is what Google is really deciding when they do, and the practical steps that put your practice in the map box.
Getting FoundEmergency Dentist SEO: Being There at 9pm on a Sunday
Emergency dentist SEO is about being findable when it hurts. How to build the page, set your hours and answer the phone so panicked patients choose you.
Getting FoundWhy the Practice Down the Road Outranks You on Google
Wondering why competitors outrank my dental practice? Here are the five reasons we find again and again, and how to run the comparison yourself this week.
New PatientsHow to Get More New Patient Calls Without Spending More
Want more new patient calls without a bigger ad budget? Here are the practical fixes that turn the traffic you already have into booked appointments.
New PatientsEvery Missed Call Is a Patient in Someone Else's Chair
Missed calls at a dental practice are the quietest way to lose patients. Here is how to find them, count them, and fix them without hiring anyone new.
New PatientsDental Website Design That Turns Visitors Into Booked Patients
Good dental website design is not about looking modern. It is about turning visitors into booked patients. Here is what actually moves the needle.
New PatientsHow to Get More Google Reviews for Your Dental Practice
Google reviews for dentists decide who gets the call. Here is a simple, ethical system for asking, replying and turning reviews into booked patients.
New PatientsHow Patients Actually Choose a Dentist (The 7 Minute Decision)
How patients choose a dentist has almost nothing to do with clinical skill. Here is the seven minute decision they really make, and how to win it.
Treatment GrowthHow to Attract More Dental Implant Patients
Dental implant marketing that actually books cases: reach the right implant patients, answer the cost question early, and stop losing calls to rivals.
Treatment GrowthInvisalign Marketing: Filling Your Clear Aligner Schedule
Invisalign marketing for dentists that fills the aligner schedule: how to reach clear aligner patients, price the first step, and convert inquiries fast.
Treatment GrowthCosmetic Dentistry Marketing: Attracting Veneer and Smile Makeover Cases
Cosmetic dentistry marketing that brings in veneer and smile makeover cases: build a portfolio, talk about price honestly, and convert the consultation.
Treatment GrowthPediatric Dentist Marketing: Winning Over Parents Before They Call
Pediatric dentist marketing that wins parents before they call: what they check first, why reviews decide it, and how to make booking genuinely effortless.
Treatment GrowthMarketing a New Dental Practice: Your First 90 Days
Marketing for new dental practices, made simple: a 90 day plan to get found on Google, fill your early schedule, and build real reviews from day one.
Running the PracticeHow Much Should a Dental Practice Spend on Marketing?
What should a dental practice spend on marketing? A plain English guide to dental marketing cost, sensible budget ranges, and what your money buys.
Working With an AgencyCost Per New Patient: The One Number Every Practice Owner Should Know
Cost per new patient is the one marketing number every dental practice owner should know. Here is how to work it out, and what a healthy figure looks like.
Working With an AgencyGoogle Ads or SEO for Dentists: Which One First?
Google Ads vs SEO for dentists: which should your practice start with? A plain English look at cost, speed, and what actually fills the diary first.
Working With an AgencyHow to Track Whether Your Dental Marketing Is Actually Working
Not sure your marketing is working? A practical guide to tracking dental marketing ROI, from call answering to cost per patient, in plain English.
Working With an Agency7 Signs It's Time to Fire Your Dental Marketing Agency
Wondering if it is time to change? Seven honest signs that firing your dental marketing agency is the right call, and what to check before you do it.
New PatientsDental Practice Social Media That Is Actually Worth the Time
Dental practice social media only pays off when it does a job. Here is what to post, what to skip, and how to keep it to 30 minutes a week.
New PatientsReactivating Lapsed Patients With Email and Text
Dental patient reactivation is the cheapest way to fill gaps in your book. Here is how to find lapsed patients and win them back with simple emails and texts.
Getting FoundWhy a Blog Still Brings Dental Patients (When It Is Done Right)
Content marketing for dental practices works when you answer the questions patients actually ask. Here is what to write, how often, and what to skip.
Getting FoundSEO for Multi Location Dental Groups and DSOs
Multi location dental SEO fails when every practice shares one page. Here is how to structure a group site so each site fills its own chairs.
New PatientsA Slow Website Loses Patients Before They See Your Smile Gallery
Dental website speed decides whether a patient waits or taps back to the practice down the road. Here is what slows dental sites down and how to fix it.
The same guides, rewritten for where you actually practice
Marketing a practice in Manhattan is not the same job as marketing one in Beverly. Each edition deals with the competition, the insurance mix and the patient habits of that city.
The New York City edition
30 guides on marketing a dental practice in New York City, from what patients search for locally to what a new patient costs there.
The Chicago edition
30 guides on marketing a dental practice in Chicago, from what patients search for locally to what a new patient costs there.
Looking for a dentist yourself?
These guides are for practice owners. Patients want the directory and the patient guides, which answer what treatment costs, how insurance works and what to do in an emergency.
Reading is good. Knowing your own numbers is better.
The free leak check turns all of this into a specific list for your practice, in your town.
Usually back to you within one business day.