A free directory of every US dentist, and a marketing agency for practices
Searching is free, there is no account, and no practice can pay to rank above another. Here is who we are and how that works.
We work with dental practices and nothing else. Here is what we believe and how we run it.
Why the directory is free
Searching is free and always will be. There is no account, no charge, and no advertising inside the listings. We do not sell placement, and no practice can pay to rank above another. What you see is the federal register of dentists, tidied up and made searchable, plus whatever a practice has told us about itself.
The money comes from the other side of the site: Dent-OX is a marketing agency for dental practices, and practices pay us for that work. A practice claiming its listing pays nothing. We think that is the honest arrangement, and we would rather write it here than have you wonder.
What we will not do
- Copy reviews, ratings or photographs from other websites.
- Publish an email address we scraped from a practice's site.
- Show a rating we did not collect ourselves.
- Pretend a listing is verified when nobody has verified it.
Where the information comes from
Names, addresses, phone numbers and specialties come from the National Provider Identifier registry, a public record kept by the US government, refreshed from each monthly release. Some websites and opening hours come from OpenStreetMap, credited on the page where they appear. Everything else is sent to us by the practice itself. The registry has no way to mark a dentist as retired, so if a listing is wrong, the report link on it reaches a person.
We started because good dentists kept losing to better marketing
Not to better dentistry. To a competitor who showed up first, answered the phone and looked reassuring on a small screen at 9pm.
Dent-OX works with dental practices and nothing else. That focus is the whole point. We are not learning your world on your budget, and we are not sending you a report full of terms you did not ask to understand.
Most owners we meet are not looking for a marketing department. They want three things: to know how many new patients came in, to know what each one cost, and to stop wondering whether the money is doing anything. Everything we run is built around answering those three questions honestly, every month.
What we believe
- A missed call is a lost patient. Ranking is only half the job. If nobody picks up, the ranking was decoration.
- Plain language wins. Nervous patients do not book from clinical jargon, and neither do busy owners.
- One practice per area. We cannot honestly grow you and your closest competitor at the same time.
- Own your assets. Your site, listings, reviews and data are yours on day one and on the day you leave.
- Say no when it is right. If marketing is not your problem, we will say so instead of selling you a plan.
How we work with your team
Your front desk is the most important part of your marketing, and usually the most ignored. We give them a short review routine, an alert whenever an inquiry lands, and simple words for the two questions that decide most calls: what does it cost, and when can you see me. Nothing that adds paperwork to a busy Monday.
Where we work
Single practices, growing groups and new openings. Because we only take one practice per area, availability moves around. If your area is already spoken for we will tell you straight away rather than string you along.
Find out what your practice is missing
A free New Patient Leak Check shows exactly where inquiries are slipping away, in plain English, and what each leak costs you a month. No jargon, no obligation, and the report is yours whether or not we ever speak again.
Usually back to you within one business day.